What is SEO (Search Engine Optimization)
Introduction to SEO (Search Engine Optimization)
SEO is a practice of improving a website's visibility in search. It fits into larger digital marketing, it mainly focuses on free and organic traffic. Numerous other digital marketing roles work closely with SEO including Search Engine Marketing which is the practice of bidding for paid advertisements, Social Media Marketing which involves free/paid ads, and engagement practices, Content Marketing which includes the writing of blogs, newsletters, and more, Public Relations which focus on to build relations to promote content and other related roles.
Note: To fully succeed in SEO you need to have a good understanding of all these terms:
What are the types of SEO?
Specialization In SEO-There are different types of SEOs, you can get specialization in any of these.
- Local SEO
- Technical SEO
- Copy Writing
a) White hat SEO Follows best searching practices laid out by Google and other search engines.
b) Gray hat SEO is somewhere in the middle of White & Black hat SEO
c) Black hat SEO Goes against the practices and participates in manipulative actions. Gets hit by panellists more frequently and is known as churn and burn of SEO.
The upcoming series of SEO's essentially focus will be White Hat SEO, which doesn’t get penalized or banned from search engines. During your professional life, you will utilize search engines frequently. The major search engines are Google, Yahoo, and Bing. These include international search engines such as Baidu, which is China’s major search engine, Yandex, which is Russian’s major search engine, and Navar, which is South Korea’s major search engine. Unless you are working for a foreign language with an international SEO strategy you don’t need to utilize any of these. However, it is important to know their existence.
You are highly suggested to stick your hands on Google, as Google has the largest market share out of all search engines. This is because Google is the most used widely search engine.
